I am a student of English literature at one of the private
university. There are many subjects
which I learn and one of them is Copy Writing. In
this subject my classmates and I learn about the advertising. Some time ago our
Copy Writing lecturer gave the assignments to analyze an advertisement
namely Pond's Flawless White with the theme
"Love Conquers All". That our
analysis is not about the product but what is the relationship between the Pond's
Flawless White with "Love Conquers All".
Pond's Flawless White
Product
Description:
Extra
nourishing, with new VAO-B3 complex (Vitamin E, Allantoin and Optics powered
Nicotinamide/Vitamin B3 complex), this revitalizing night cream helps repair
daily skin damage and actively lightens while you sleep.
How to wake
up to lighter skin: After cleansing your skin, apply and leave overnight.
Smooth cream over entire face and neck with your fingertips.
Precautions:
1) Store
away from sunlight.
2) If rash or irritation develops, stop use and consult with a doctor.
2) If rash or irritation develops, stop use and consult with a doctor.
Ingredients:
Net Weight:
50 gm.
Price:
Rp. 449/-
Shelf Life:
23 months.
Pros of Pond’s Flawless White Re-Brightening
Night Treatment:
- Good and attractive packaging.
- Travel friendly.
- Lightens skin tone to an extent.
- Lovely texture.
- Gives natural glow to the skin.
- Reduces light spots but not the darker ones, may be it needs more time to do so.
- Maintains the glow of parlour facial easily for at least 1 and a ½ months.
- Suits every skin type.
- Never broke me out.
Cons of Pond’s Flawless White Re-Brightening
Night Treatment:
- Contains parabens.
- Fragrance may be annoying to sensitive noses but its very light and good.
- Tub packaging is quite unhygienic.
Source : http://makeupandbeauty.com
Before I tell about whats the relationship between the Pond's Flawless White with "Love Conquers All", I tell
about the video.
"Love Conquers All"
http://kikay.exchange.ph
"Love Conquers All" is the one theme
of Pond's videos
roomates. Tells about a poor woman and rich man who love
each other. They are Rose and Tom.
Tom's mother known
their relationship. Tom's mother really did not approve the
relationship of Rose and Tom because she is only a poor
woman. This video
consists of 4 episodes
are:
Episode 1
Episode 1
When schooldays, after school Rose and Tom
often spent time together under a big tree. Large tree which has been a blind witness to their love. When they're laughing together under the tree, Suddenly Rose
ran from Tom because
he knows her
house and a school
building burnt down
by Tom's mom. Six years later, Rose
is a school teacher
and Tom and his
mother Appear to
serve a 7 day
notice of eviction
on the school building.
Rose decides to
use Pond's Flawless White.
Episode 2
Rose
and the
kids sign a petition to save
their school house and present this to
Tom, who in turn presents it to his mom, who promptly shreds it to pieces.
Episode 3
Tom and Rose met in the old neighborhood. Unfortunately, the bodyguard of Tom's mom caught this innocent jaunt on tape and promptly presented proof of the budding friendship to Tom's mom. She goes ballistic and goes on a verbal rampage delicious. A big sign for a golf club is erected near the Schoolhouse. And the school and house was burnt for the second time.
Episode 4
Tom and his mom
come to survey
to burnt building,
and Tom's orders
that the same
tree where Tom
and Rose cavorted be struck down as kids. Rose runs towards the tree,
racing with the bulldozers
to save the
tree. She is almost struck by the bulldozer
but is saved
by Tom just in
time. Tom's mom has a change of heart
with this act of love
from Tom and decided right then and there to scrap the project. Tom and Rose
live happily ever after.
Based on some of the video above,
in our minds inevitably arise the question "What is the relationship between the
Pond's Flawless White with Love Conquers
All ?"
I will try to
give my opinion,,
In the first episode we know that Tom's mom did not approve the relationship of Rose and Tom. That is the reason why they had to part. In the video we also see when schooldays Rose has the dark circles under eyes really as the zombies. So she decided to use Pond's Flawless White.
After a few days using the Ponds Flawless White Rose, the dark circles under her eyes was reduced and her face more shine. Without she realized she has made Tom fall in love to her for the second time.
When Tom knows that the tree
where Tom and Rose
cavorted be struck
down as kids.
He saw Rose
runs towards the tree,
racing with the bulldozers
to save the
tree. She is almost struck by the bulldozer
but Tom saved
her just in time.
Tom's mom who viewed this act of love from Tom's change of heart and Decided right then and there to scrap the project. Tom and Rose live happily ever after.
And I think in this advertisement not only Rose who uses Pond's
Flawless White but Tom's mom too ...
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