Negotiation in Business Communication 1. What is negotiation? Negotiation is a dialogue between two or more people or parties intended to reach a beneficial outcome over one or more issues where a conflict exists with respect to at least one of these issues. It is aimed to resolve points of difference, to gain advantage for an individual or collective , or to craft outcomes to satisfy various interests. It is often conducted by putting forward a position and making small concessions to achieve an agreement . 2. What are the negotiation styles? Explain Five negotiation styles : 1. Avoiding Primarily concerned with avoiding intra-personal conflict Is useful when the the stakes of a negotiated outcome are not worth the investment of time or the pot...


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